About Us

About Us

The East 233rd Street and White Plains Road Merchants Association was incorporated in July of 2013. Since its incorporation, the Association has elected its formal leadership body and produced its first ever Back to School/Fall Coupon Brochure and Merchant Directory. The Association currently has over 47 members and continues to grow.

The purpose of the East 233rd Street and White Plains Road Merchants Association is to improve the general quality of life of its members and businesses within its commercial corridor. It is focused on maintaining and enhancing the shopping district by providing marketing/promotional campaigns, strategy sessions, security and beautification projects that will lead to increased foot traffic to the area.

The Association seeks to achieve improved sanitation, security, and beautification conditions within the commercial corridor thus improving the business conditions.

For the past two years the area has hosted a “Meet Santa Event” and place holiday lights on street poles in the district. In addition, they have hosted for the past two years sidewalk sales in the area, an entrepreneurship summit for teens and meet and greet between merchants, residents, Elected officials and community stakeholders.

East 233rd Street and White Plains Road Executive Body:

Fred Chambers
Moodies Records,
3777 White Plains Road
(718) 324-4461

Vice President
Bal Balgobin
B&R Uniform Store,
4139 White Plains Road
(718) 324-4461

Courtney Miller
Alpha Inc,
3678 White Plains Road
(718) 324-4461

Sylvia Simpson
Elite Dream Vacations
3612 White Plains Road
(718) 324-4461